Getting Started With Live Shopping? Here Are the Key Questions to Ask
Last month we had a great time hosting a webinar with Aishwarya Vbs from Vajro to talk about a few different hacks to take your boutique from $0 to $100K+ with live selling in 3 months.
Live selling isn’t the full recipe. It’s something that takes something great and makes it even better, like a secret sauce.
Since live shopping is that special element that sets the base meal apart, it’s always important to consider the foundational elements that need to be in place for you to be truly successful.
What do people love about your brand? If you’re new to live selling, you want to know why people are shopping with you from the start. You’ll be able to take that information and use it to craft incredible live shopping experiences.
Do you know your numbers? Knowing how much you can pay to acquire a new user and what your goals are will take you a long way. How often do you want to go live? What’s your revenue like when you do have live sales? All great foundational topics to think about.
What is your experience with marketing and paid traffic? Don’t be afraid of the learning curve. If you’ve never advertised before, there will be one. If you’ve experienced working in advertising and digital marketing, however, you will likely grow a bit faster. Less experience won’t count you out of being successful though, as long as you are able to do some of your own research and feel comfortable talking through retargeting strategies.
What is your marketing budget? Knowing how much you can invest is essential.
All of these questions are good to ask so that you have the full meat and bones before you implement live selling strategies. And then when you do… it all comes together to make a killer combo.
We’ve watched clients increase their revenue from up to 42% from implementing live shopping. The secret sauce really works!
Want to watch the full webinar to learn more? Soak it in here.
What is Vajro? It’s a no-code platform that enables Shopify owners to convert their web stores to native mobile apps in just 60 minutes. We’re thankful to partner with them! Check out their website.