Holiday Personas to Consider This Holiday Season

• ^{Deal Hunters - Looking for the lowest price, usually comparing between competitors}
• ^{Last Minute Shoppers - Customers most concerned about delivery times}
• ^{VIPs - Loyal customers, likely to purchase even if there isn't a discount}
• ^{Window Shoppers - Customers that are seeing what's out there, the new kids on the block, looking for information} 
• ^{Impulse Buyers - First customers to purchase when they see a great deal or a newly released product; they often give in to a sense of urgency/exclusivity when purchasing}

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What should I do with these?

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Review all of your social channels and marketing, looking through the eyes of these personas. For example:

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Have you put in the estimated shipping time, to capture the interest of the "Last Minute Shopper"? 

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Do you have Site Abandonment flows that will draw in the "Window Shoppers" to revisit the site when they've gathered the information they need? 

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Did you make the sale on my website extremely clear, that anyone could easily navigate it with no hiccups, for our "Deal Hunters"? 

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When you put in the effort to think through the lens of the customer, you’re likely to draw them in.

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