Increase Facebook Engagement With These Easy Steps!
If you work in eCommerce, you have a lot on your plate. From unpacking inventory and shipping orders to keeping your website up to date and posting on what feels like 20 different social media platforms it probably feels like the work is never done!
However, each part of your busy day is a part of your marketing funnel.
Leave one part of your funnel out and the whole thing may come crumbling down 😬.
Your Facebook Business page is a big part of that funnel. With that said, here are a few tips on how to ensure your Facebook Business page has continuous engagement and therefore continuous growth!
This probably seems obvious, but it’s easier said than done. Of course, you’ll have your LIVEs broadcasted on your page, but you need more than that! Try posting #OOTD posts or New Collection Announcements. Don't forget to post non-sales posts too! Relatable content such as family photos can help boost engagement as well!
To streamline the process, sign up for a content calendar like Later or Loomly and schedule out your Facebook Page posts so you don’t have to be tied to your phone 24/7.
During your LIVES, ask your viewers to share the LIVE, your Facebook Business page, or a specific post on your Facebook page to their Facebook for a chance to win a prize!
Facebook, like any social media platform, likes original content, meaning they want the content you post to their platform to be unique to their platform - not posted somewhere else and then shared to Facebook.
Post exclusive coupon codes and deals on Facebook for your loyal Facebook shoppers to enjoy. This will keep your Facebook followers returning to your page each week hoping to see a new deal!
Try to respond to as many, if not all, comments and messages in a timely manner. If they ask a sizing question, answer it - don’t just send them a link to your website sizing chart (of course, you can include that in your answer, but you know what we mean!). You could even ask your shoppers to post pictures of their outfits purchased from your shop and tag your page in the post! That’s free advertisement right there!
To better manage comments across all platforms, consider using StatusBrew.
That's all for now!
Let’s chat if you want more information on how we can help you grow. 👋
