The 5 Most Important Things Social Sellers Must Do When Running Facebook Ads
Facebook is going to restrict your organic reach and these videos are huge moneymakers. You want to get them in front of as many people as possible! This is an absolute must for any Comment Seller. Plus they have great “signals” that send back to Facebook allowing you to get more conversions, for less.
1. Replay your live videos to WARM AND COLD audiences.
Facebook is going to restrict your organic reach and these videos are huge moneymakers. You want to get them in front of as many people as possible! This is an absolute must for any Comment Seller. Plus they have great “signals” that send back to Facebook allowing you to get more conversions, for less.
2. Spend 50%+ of Your Budget (or more!) on Cold Audiences
I see so many ad accounts that are struggling with growth or clients complaining about a plateau in sales — and it’s almost always because they simply aren’t spending enough (or anything at all!) on cold audiences. How do you expect to grow if you don’t acquire more new customers? Yes, retargeting is great and you can increase your lifetime value with it and grow which I always do, but the biggest long term growth is going to come with new user acquisition. It’s all about finding the right balance here between new users and retargeting but you MUST have the proper audience exclusions in your campaigns to make sure you’re targeting NEW users!
3. Track Your App Sales
Connecting your app correctly can be a bit confusing but once it’s connected, BOOM! It’s a return on ad spend explosion. This is such a huge advantage. You can see your TRUE return on ad spend across your site and app which means you can optimize based on what is actually working best! If you only can see data from your website, you’re missing a huge chunk of what’s driving return. Also, once you have the app set up you can optimize Facebook to get app sales vs website sales.
Need Instructions? Here’s how to do it step by step:
4. Promote What Makes You Different and Your Story.
This is social selling. It’s all about the community and the community is drawn in by what makes your store and your founder’s story different. Who are you here to serve? Why did you choose to serve them? Everyone has a good founders’ story and a unique sense of community or they aren’t social selling! I find the group is the best place to drive users for the one on one engagement so make sure a small portion of your budget is pushing there. Additionally, I always suggest reminding users who you serve and how you got there with a detailed story post that can truly enhance the relationship and convince those that haven’t bought yet but are engaging, to finally make that purchase.
5. Use GREAT offers.
One of my favorite Facebook ads mentors taught me it’s all about the OFFER! I LOVE using first time purchase offers for new customers, for new app customers, and more! I also love using loyalty offers from people who have recently purchased. I’ve found the offer can make or break the campaign! Don’t think this has to just be about giving a discount… While I do suggest discounts as more traditional offers, for clients less inclined to discount think of your offer to the customer as your unique value. What makes your group different? Why do they need to join right now? Making shopping easier can be an offer. A community that empowers you can be an offer too. That said, I’ve found that combining a unique value offer and a discount offer is usually the best!
P.S. If you’re my client, don’t worry. You’re already doing these things!
Are you a social seller looking for more advice on how to run Facebook ads? Join my free Facebook Group: https://www.facebook.com/groups/517449362249718/
